Sunday, August 30, 2015

Baby Boomers is a generic term!

Baby boomer is a generic term. It refers to infants  born during the years of 1946 through 1964.  A boomers experience differs widely depending on the year born and the geography. This 20 year span has been the common denominator and
marketers lumped all of us together. Not fair. Let's talk about the 46'rs.  We grew up during the 50's when moms stayed home, and parental roles were clearly defined. "Spare the rod and spoil the child" was a refrain often heard. Authority was respected and feared. Those of us who grew up during that period look back on it as the best years of living in the U.S. Our dads had fought for our country and our freedom and patriotism was alive and well.  The news was often about President Eisenhower playing golf. No stream of murder, violence and mayhem strolled across our TV screen. It's hard not to be nostalgic and wax those years poetic.
Fast forward to the present. We 46'rs have mostly retired. We live in a world we could not even have imagined back when. It is an exciting time, and a challenging time. In the words of Charles Dickens, "It was the best of times, it was the worst of times." The internet has brought us exceedingly close to the world out there. Knowledge can be had with the click of a key on our keyboard. Information is as abundant as snowflakes in a snow storm, and it is a snow storm. With all the information whirling about us we can experience a white out. Information overload. Knowledge is a beautiful thing, and in our new chapter we can pick and choose what matters most to us. Communication like Face Time or Skype allows us to bring our families and grandchildren right into our homes. It's the Flintstones in reverse.
Many of us have the freedom to design our day the way we want, using technology as our servant. We can ignore the Nay Sayers, the cynics, the steady stream of criticism that makes up most talk shows, and if we want to, politics itself. No need to feel guilty. We have done our part, and now we want to smoke the peace pipe. The world might have its' preponderance of ills but we don't have to let them in. We can turn off our TV's, censor our activities and find the wonderful gratification that comes from the simplest things. That is the personification of  the best of times, now we can choose.

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