Marketing to the Boomers. Let's Get Real!

It’s a New Chapter

We spend a lot of time reminiscing about the good old days, but they are gone, except in our memory vaults. Today will become the good old days when we jump even further along the time line for another some twenty years. So there are adjustments and there are opportunities.

Adjustments. In spite of the never ending advertisements touting remedies for younger skin, more hair, energy boosts, and smiling, bicycling, jogging, dancing, and yes prancing seniors there is something blatantly missing in the picture. Realistically we don’t have the energy we used to, our youthful bodies have had a tendency to go south, our hair has often times suffered a drought and does not grow, and then there are the hairs that grow where you don’t want them. Here is where a good sense of humor comes in. In fact, it’s downright necessary. No we certainly are not who we used to be, except maybe deep down inside. That young, hopeful spirit can exist right until the end.

Now that we feel like we are dating the Medical community, and buying pill holders, and keeping antacids handy, a met-amorphous is taking place. We are getting OLD, say it out loud OLD! And what does that mean in real time terms. It means we have to accept and adjust.  No more pretending. Do what we can to the max, but recognized what we cannot do without painful consequences. All right diet, exercise, mental stimulation; we all know the speech. The advertisers jump hoops not to use the word OLD. It’s ok. If not old, we are at least older. We have to look beyond that to what enriches our life; our children, our garden, our hobbies, our friends. We must capitalize on that which brings us joy and the opportunity comes with the new found time we finally have on our hands. The accolades of the past do not serve us anymore. There are no performance evaluations going on, except for those initiated by ourselves. So the moral of this story, look for opportunities, accept the inevitable consequences of an aged body and mind, and go from there. Nourish the child within, see the wonder of living, and live in the present and most of all Be Happy.